Classical Music For The Youtube Generation

ARCHIV - ILLUSTRATION - Auf einem Laptop ist in Berlin das Internet-Videoportal YouTube zusehen, aufgenommen am 20.07.2012. Der Bundesgerichtshof (BGH) in Karlsruhe verhandelt darüber, ob das Einbinden von You-Tube-Videos in eine Website Urheberrechte verletzt. Foto: Uli Deck/dpa +++(c) dpa - Bildfunk+++

One young man sits in the second row with a perfect view of the stage and films the concert with his smartphone. Performing tonight, a vision in pink and blonde: Valentina Lisitsa, a musician made famous thanks to Youtube. It’s clicks that count She was a 33-year-old pianist of the Russian School, with both a small child and a stagnating career, when she uploaded her first video to YouTube in 2007. In the video, Lisitsa played a Rachmaninov etude filmed by a shaky camera. “YouTube was something completely new back then. It was full of pirate videos,” remembers Lisitsa, “I was one of the first to upload something original and legal. I wanted to find my audience.” And it worked: Lisitsa’s online popularity skyrocketed.
For more information, visit http://www.dw.de/classical-music-for-the-youtube-generation/a-17244026

McCultured! Australian fast food restaurant plays loud classical and opera music to stop gangs loitering

Musical deterrent: A McDonalds store in Australia has begun playing classical and opera music from its speakers to deter groups of youths from hanging around

The branch of the fast food outlet in the Mount Annan region of Sydney, New South Wales, began playing the music when the manager became fed up of groups of teenagers loitering late at night. Several weeks since classical music was introduced to the restaurant, its manager claims that the unusual ploy is paying off. Musical deterrent: A McDonalds store in Australia has begun playing classical and opera music from its speakers to deter groups of youths from hanging around (picture posed by models) Matthew Watson told the Macarthur Chronicle newspaper: ‘We’ve noticed a reduction in the number of young people hanging around, but we’ll have to reassess it properly in a couple of weeks. ‘We play a range of classical and opera music and so far it seems to be working.’ Local residents commended the tactic on the newspaper’s Facebook page agreeing that it was driving away youths. Anorexic woman who dropped to four stone on a diet of peas reveals how McDonald’s job saved her life Sara Carrick posted: ‘Great idea and It is working!
For more information, visit http://www.dailymail.co.uk/news/article-2511488/McDonalds-Australian-plays-loud-classical-opera-music-stop-teen-gangs-loitering.html

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